As we all have been thinking WWE is no longer the same as it once was when it was the attitide era though I think its taking a smarter move actually. Its getting to were it wants to be as it lets out some of that agrression at some times. Then when it reaches that point it will all just come out again. Thats why the WWE is using sponsors. So then when WWE gets there own tv network in about 2 yrs or so they can do whatever the hell they want.