I'd argue Matt himself is to blame for the inconsistency throughout his WWE career. Some of the heat can be rightfully aimed at management for shady booking but at the end of the day, Hardy dictates the road ahead. Which means he's also responsible for the past and every time his push has diminished. Now Matt may not have a fan base as large as his brother or quite the same carefree attitude but the MF'ers do indeed exist. The numbers have dwindled down in my opinion but it isn't as if the casual wrestling fan can't enjoy a Matt Hardy bout when he's squaring off against a decent opponent. Take his ECW Title defense versus Evan Bourne at last year's Cyber Sunday for instance. Who wasn't expecting an entertaining contest from them? So it isn't as if Matthew can't put on a solid match. Those promos on the other hand... *shudders*. Speech class in high school could have done the guy wonders.
In retrospect, I personally think it all started after WrestleMania 17 when management thought it would be cool to push Matt & Jeff as singles competitors. They would still tag together on occasion but devoted more attention to the Intercontinental and European Championships. Each won separate gold and enjoyed marginal success apart although it wasn't long before the duo were back together on a full time basis. Now you assume 'okay no harm done'. Only problem is WWE made a mental note of the two occurences. And when the Brand Extension came to fruition the following year, the Hardyz remained on RAW however Matt became a regular on Heat while Jeff was pushed as a singles wrestler on the flagship program. The older Hardy would eventually end up on SmackDown but why not ship him off there in the first place to sell the effectiveness of the Brand Extension? Why risk stunting Matt's growth within the company and the progress he'd made over a five year span?
Fortunately, Hardy would rebound on the blue brand with an awesome gimmick known to most as Version 1 in which Matt worked feverishly to drop weight so he could compete for the Cruiserweight Title. Once the requirements were met, it wasn't long before he won the belt and began dominating the division (not to mention while also attaining great heel heat). After an excellent stint on SmackDown, Matt returned to RAW when things got stale and engaged in a solid feud with Kane over Lita which highlighted Hardy's slight rise in the WWE pecking order. To Matt's dismay, he was in desperate need of knee surgery and thus had to take a leave of absense. So instead of being booked strongly over The Big Red Machine and winning the girl back from the bad guy, Hardy was chokeslammed from the entrance stage and written off television. A major opportunity missed and one of many setbacks to come.
We've come to learn that while Matt was sidelined in 2004 & '05, Lita's slutty ways got the best of her and she started slobbing Edge's knob since Hardy couldn't move too quickly in the bedroom due to his healing leg. Once the affair went public, Matthew was none too happy about being betrayed by his girlfriend and former friend. I mean it was bad enough that Copeland was on the brink of superstardom. Lita sampling the Canadian deli meat was just too much and forced Hardy to take immediate action. The heated words & brawls came at a rapid pace and WWE instantly capitalized on it by transforming the real life drama into a storyline. Now usually the good guy comes out on top but don't forget this is Matt Hardy we're talking about here. Hence Edge topped him in a loser leaves RAW ladder match for Copeland's MITB briefcase and it was back to SmackDown for poor Matthew. I always found it funny how much Hardy was made out to look like a complete **** in the Matt/Edge/Lita love triangle. The guy does absolutely nothing wrong, has the fans rally behind him and yet the antagonists are put over tenfold. Feuding with Road Warrior Animal for several weeks afterwards should be a pretty good indicator of how much the company values Hardy.
Despite a year plagued with turmoil, Matthew got his ****ing act together in 2006. An excellent handful of matches with Gregory Helms were followed by the long awaited reunion of the Hardy Boyz. Matt & Jeff had a stellar first half of 2007 which included money feuds with MNM as well as Lance Cade & Trevor Murdoch. They dropped the belts in June and while you'd be tempted to say 'all good things must come to an end', that wasn't nearly the case. Hardy waged war with relative newcomer MVP over the United States Title. Porter stood tall against Matt's initial onslaught before the two engaged in an infamous series of contests. MVP and Hardy ended up winning the WWE Tag Team Championships together and began working as a cohesive unit. That was until they dropped the belts to MorriMiz and Porter showed his true colors after the match by beating the **** out of Matt. The stage was set for an awesome climax to their storied feud however a lack of faith would deter Hardy from his first singles title. An emergency appendectomy took Matthew off WWE programming for over four months. Talk about your bad luck. Hardy & MVP were front runners for Feud of the Year and Matt was on the verge of significantly stepping up his game. His momentum seized at the worst possible time.
Hardy would get another crack at success when WM24 rolled around. Matt exacted his revenge and concluded the rivalry with MVP by capturing the United States Championship at Backlash. A trade to ECW in the '08 Draft would see Hardy drop the belt shortly after but waste no time in getting his hands on more hardware. A five month reign as ECW Champion geared up Matt for another heel turn and an intense feud with his brother Jeff. Given his victory at WrestleMania 25, all signs pointed to Matt finally being elevated to the main event. And after moving back to RAW ala the 2009 Draft Lottery, it seemed Hardy had struck it big. Money programs with Triple H and John Cena were surely on the horizon! But again, let us take a few steps back. The man under the microscope is Matt Hardy and he has no business being in the main event scene on RAW. Nope. Instead, the creative team figured they would take advantage of his legit broken hand by incorporating a cast angle in which Matt ran around crying and threatening a formal protest.
I'm not all that hard to please, people. If booked correctly, the cast angle could have gone over well but why was Hardy still mingling with midcarders!? Been there. Done that. Orton, Hunter & Cena can only wrestle so many times before fans resort to blowing their brains out. RAW's midcard is stacked enough. If they're booking fatal four way matches and six pack challenges all the damn time, I doubt they'll miss Hardy all that much. It's null and void now of course since Matt's intestines ****ing exploded through his abdominal wall during a match in late June but you get my drift. Hardy vows to win the World Heavyweight Championship one day but do you (and yes that's directed at the reader) truly believe him? If we've learned anything over the past couple of years, Matthew is in the wrong profession. He needs to start selling his organs for huge wads of cash before every one of them goes to ****

