If Orton Wins

They have some good options to carry them into the Royal Rumble. They have MVP, Mark Henry, Shawn Michaels, and Kofi Kingston(maybe). If I had to pick anyone I would go with Shawn Michaels for the last two PPV's of the year(Survivor Series and TLC). Then have him fight MVP at Royal Rumble. At the same time, build Ted Dibiase to win the Royal Rumble. Then him and Orton could feud into Wrestlemania(kind of like what they did with Batista back in late 2004 and early 2005).

If Cena Wins

They could have Cena feud with Legacy. Have Randy Orton plot a scheme to get the title off Cena so he could have another shot at the title.

They could give Ted a shot at the title at Suvivor Series. After Ted loses, start to heavily tease a feud between Dibiase and Orton. Have Orton become disgusted by Dibiase.

Then have Cody fight Cena at TLC. During the match, Orton tries to help Cody win the title, but Dibiase makes the save and helps Cena overcome the odds. Orton and Dibiase start their feud.  They could have Cody be Orton's lackey in his feud with Dibiase.

At Royal Rumble they could have Cena wrestle Triple H or Shawn Michaels.

While all these feuds are going on, they could be building up Jack Swagger. He is supposed to go undefeated the rest of the year, so by Royal Rumble time he should be extremely hot. Have Jack Swagger win the Royal Rumble, then him and Cena could feud into Wrestlemania.