Maybe it took some pulled strings from superagent Ari Gold (above), but anyhow, we're proud that news of WWE Universe graced today's pages of the Hollywood news source, Variety.

Go read the article on Variety.com. Here's a taste from writer Marc Graser:

WWE Universe includes the requisite profile pages, message boards, discussion groups, live chats and blogs but also includes active participation by more than 80 of the company's high-profile wrestlers.

Site attracts mostly men 18-35. But it's also proved popular among women, who account for 40% of its members.

"People are looking less for a passive experience and more for an interactive experience," said Brian Kalinowski, WWE general manager of digital media.

Digg up our story on Digg.com, if you're a member. Help spread the word. And don't forget to invite your friends, since good URL addresses are going fast!

(UPDATE: CrunchGear and TVSquad also chime in on WWE Universe announcement.)

VOTE TRISH '08!: Another news tip of note crossed my desk today. Our seven-time WWE Women's Champion Trish Stratus is in one of five finalists in the running for the 2008 Gemini Award for Hottest Female Canadian TV Star.

You can vote for Trish and show the former Diva of the Decade some love at http://www.geminiawards.ca/vca08/. 

Voting ends Friday, so let's get a move on!! Help bring Stratus-faction to Canada!